Episode 5: Brand and Marketing with Brent Smart

New month, new theme. We are talking Marketing and Brand with CMO of Telstra, Brent Smart. 

Brent is one of the world’s most creatively awarded marketers and brand builders who is equal parts creative and commercial.

With 20 years in the ad business, he ran New Zealand’s Agency of the Decade, Colenso BBDO and then rose to become CEO of Saatchi and Saatchi in New York. He was also CMO at IAG where he is credited with transforming their stable of brands during his tenure including taking NRMA from 36th strongest brand in Australia to 3rd.

Want to know more? Listen to the episode now!

 

You can learn more about Brent here and one of his favourite brands at the moment, Liquid Death, here. 

Where to find us:

You can find the Carlton IN Business team at www.carltoninbusiness.com.au,

Carlton IN Business on LinkedIn or @carltoninbusiness.

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Credits:

Hosted by Candy Hertz.

Produced by Alex Barilla, Carlton Media.