Episode 6: Marketing and Brand with Kristy Keyte

For our latest episode we are continuing on our theme of Marketing and Brand chatting Penfolds CMO, Kristy Keyte. 

 

Kristy has worked for Treasury Wine Estates for a decade, after stepping into the role of Chief Marketing Officer at Penfolds in 2021 Kristy has been instrumental in expanding their landscape and taking Penfolds from a fine wine brand to a global luxury icon.   

 

Want to know more? Listen to the episode now!

 

You can learn more about Kristy here and check out the Penfolds 'Venture Beyond' campaign here. 

Where to find us:

You can find the Carlton IN Business team at www.carltoninbusiness.com.au,

Carlton IN Business on LinkedIn or @carltoninbusiness.

To keep up-to-date with all things CIB you can subscribe to our newsletter!

 

Credits:

Hosted by Candy Hertz.

Produced by Alex Barilla, Carlton Media.